IT Services

IT Services

Your company’s infrastructure in good hands

Data center services

Direct E-mail Marketing (DEM)

We have a dedicated Direct Email Marketing (DEM) infrastructure which allows us to carry out professional e-mail marketing campaigns, in compliance with the law on the protection of personal data, aimed at relevant customer targets (customers, suppliers, users, etc.).

Our DEM services involve:

  • Profiling of target customers, the definition of database users (also through an interchange with customers’ CRM and Business Intelligence systems) and campaign planning
  • The creation of messages, including both design and copywriting, consistent with the image of customers (possible integrations with enterprise content management systems)
  • Advanced management of user databases (normalization, cleaning, updating)
  • Monitoring and advanced reporting for real time verification of campaign performance and return on investment (delivery, reception, openings, clicks, bounces, registration/subscription/unsubscription, georeferencing)