We have a dedicated Direct Email Marketing (DEM) infrastructure which allows us to carry out professional e-mail marketing campaigns, in compliance with the law on the protection of personal data, aimed at relevant customer targets (customers, suppliers, users, etc.).
Our DEM services involve:
Profiling of target customers, the definition of database users (also through an interchange with customers’ CRM and Business Intelligence systems) and campaign planning
The creation of messages, including both design and copywriting, consistent with the image of customers (possible integrations with enterprise content management systems)
Advanced management of user databases (normalization, cleaning, updating)
Monitoring and advanced reporting for real time verification of campaign performance and return on investment (delivery, reception, openings, clicks, bounces, registration/subscription/unsubscription, georeferencing)